$10.5 billion
Etsy marketplace sales in 2025
Etsy reported $10.5 billion in marketplace gross merchandise sales for 2025.
Source: Etsy 2025 annual reportReference page
Handmade marketplace statistics, 2026.
A sourced snapshot of the marketplace where many independent makers sell, alongside a little wider context for handmade and hobby retail in the United States.
Last updated September 22, 2026
At a glance
A big marketplace, and a crowded one.
Crochet is part of a larger handmade economy, but it is not measured as a standalone retail category by most public sources. The figures below are clearly labeled as Etsy marketplace or broad hobby retail data. That distinction matters when using them in a story, a report, or a conversation about handmade work.
Etsy marketplace, 2025
Scale of the handmade marketplace.
Etsy is the sales platform used by MyCrochetStash and many other independent makers. These figures describe Etsy's marketplace as a whole, not crochet alone.
86.5 million
Active Etsy buyers
The Etsy marketplace counted 86.5 million active buyers as of December 31, 2025.
Source: Etsy 2025 annual report5.6 million
Active Etsy sellers
The same marketplace reported 5.6 million active sellers at the end of 2025.
Source: Etsy 2025 annual report100 million+
Items listed on Etsy
Etsy reported more than 100 million items for sale at the end of 2025.
Source: Etsy 2025 annual report74%
Sales from U.S. buyers
Nearly three quarters of Etsy marketplace sales came from buyers in the United States in 2025.
Source: Etsy 2025 annual report45%
Sales completed in the Etsy app
Etsy said 45% of its 2025 marketplace sales were completed through the Etsy app.
Source: Etsy 2025 annual reportBuyer intent, 2025
Why shoppers came to Etsy.
Etsy's 2025 buyer surveys asked shoppers what brought them to the marketplace. Respondents could have more than one reason, so these figures should not be added together.
45%
Shopping for a specific need or item
Source: Etsy 2025 annual report31%
Looking for something custom or personalized
Source: Etsy 2025 annual report29%
Searching for a gift
Source: Etsy 2025 annual report24%
Browsing for inspiration without a specific item in mind
Source: Etsy 2025 annual reportU.S. retail context
One wider marker for hobby retail.
$92.93 billion
2024 sales for U.S. sporting goods, hobby, musical instrument, and book stores
This broad annual retail series offers a view of the environment around hobby spending. It is reported in current dollars and is not a measure of crochet alone.
Source: U.S. Census Bureau data via the Federal Reserve Bank of St. LouisSources and method
Use the figures in their proper context.
This page uses public company reporting and U.S. government data. Each figure links directly to its source, and each source year is shown beside the statistic. Figures are not estimates of the crochet market unless they explicitly say so.
- Etsy, Inc., 2025 annual report, published February 19, 2026.
- U.S. Census Bureau annual retail data, presented by the Federal Reserve Bank of St. Louis.
Cite this page
MyCrochetStash. “Handmade Marketplace Statistics: 2026.” Updated September 22, 2026. MyCrochetStash.